Workshop on Building Responsible Business Conduct (RBC) for Sustainable Growth

RBC Workshop

The Aseel Foods team proudly participated in the two-day workshop titled “Building Responsible Business Conduct (RBC) for Sustainable Growth”, held on December 2-3, 2024, in Karachi, Pakistan. This impactful event was jointly organized by the Global Alliance for Improved Nutrition (GAIN), SUN Business Network and The Pakistan Business Council (PBC).


RBC-Workshop

Key Highlights of the RBC Workshop

The workshop emphasized the importance of embedding Responsible Business Conduct (RBC) into organizational practices to achieve ethical, sustainable, and long-term business success.

1. Organized by PBC’s Centre of Excellence in Responsible Business (CERB):
The Pakistan Business Council (PBC) showcased its dedication to sustainable business through its Centre of Excellence in Responsible Business (CERB), the first outreach initiative of its kind in Pakistan.

  • CERB’s team, specialized in sustainable production and consumption, climate action, social inclusion, and economic development, played a pivotal role in curating the workshop’s content.
  • This initiative reflects PBC’s commitment to fostering businesses that prioritize the well-being of people and the planet.

2. Key Areas of Discussion:

  • Sustainability in Business: How businesses can align with global climate and environmental goals.
  • Ethical Practices: Integrating transparency, fairness, and accountability into operations.
  • Social Inclusion: Promoting diverse and equitable practices to empower communities.
  • Economic Development: Strategies for achieving sustainable growth while benefiting society.

3. Certificate Ceremony:
A special segment recognized individuals and organizations demonstrating exceptional commitment to RBC.

  • Abdul Latif and Abdul Shakoor representing Aseel Foods Pakistan and GNS Pakistan (our export based group company) respectively, were awarded the Responsible Business Conduct (RBC) certificate, a testament to their dedication to ethical business practices.

Aseel Foods’ Participation and Future Vision

Our active involvement in the workshop highlights our determination to integrate RBC principles into all facets of our business. At Aseel Foods, we strive to contribute to sustainable growth by:

  • Reducing our environmental footprint through responsible sourcing and production.
  • Prioritizing community engagement and social inclusion.
  • Ensuring ethical and transparent practices across our supply chain.
RBC-Workshop

The knowledge gained from the workshop will empower us to enhance our existing strategies and innovate in ways that benefit our stakeholders, community, and the environment.


CERB: A Catalyst for Change

Through initiatives like CERB, The Pakistan Business Council (PBC) is creating a powerful platform for businesses in Pakistan to align with global sustainable development goals. By focusing on areas such as climate action and economic development, CERB is not only guiding companies like Aseel Foods but also setting the foundation for a more responsible and prosperous business ecosystem in Pakistan.


Looking Ahead

The Building Responsible Business Conduct (RBC) workshop is a reminder that sustainability and ethics are not just goals but necessities for long-term success. Aseel Foods is proud to be part of this movement and remains committed to driving positive change through responsible business practices.

We extend our sincere thanks to GAIN, The Pakistan Business Council, and the CERB team for organizing this invaluable event and look forward to implementing the insights gained to shape a better future.